Resources
Short, practical reading for busy owners.
No content marketing treadmill. Occasional writing on marketing that actually earns enquiries — written for North East service businesses.
Free guide
The Three-Thing Marketing Plan
A one-page exercise to pick the three marketing priorities worth your time in the next 30 days — and let the rest go. Print it. Fill it in. Actually use it.
Writing
Articles and case studies.
Publication cadence is deliberate. New pieces appear here as they're ready.
Article
How to tell whether your website is actually earning enquiries
The four numbers worth looking at — without buying more analytics tools or hiring anyone.
ReadArticle
The referral cliff, and how to build a small backup system
If you rely on referrals, you're one relationship change from a quiet quarter. Here's a modest fix that fits round the day job.
ReadCase study
Case study slot — awaiting first client publication
We publish real North East case studies only with client permission and verified results.
Read
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